In any circumstances where we collect your personal data, in connection with a retail transaction, a customer survey or other purpose, we will only collect and process your data in accordance with the principles contained in the Data Protection Act 1998.
We may contact you regarding Diamond Bus products or services from time to time. If you do not wish to receive such information, please select this from the appropriate options or unsubscribe to future communications.
We will not disclose your personal details to external organisations that are not related to the provision of Diamond Bus products or service information. Following a retail transaction, your details will be stored securely, either by us or by our authorised provider of e-commerce services (Rise Digital Media). Only authorised administrators to these services will have access to your contact details and we will not have access to your bank account or card payment information through these means.
Diamond Bus Mobile tickets and tickets printed with QR codes are traceable on our electronic ticket machines. We may use data gathered from ticket tracking to establish general passenger travel patterns and service usage. The user ID of QR Coded M-tickets is encrypted and therefore is it not possible to use ticket tracking to trace individuals movements.